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Blog

Playbooks & build-in-public notes

Playbook24 June 2026 · 4 min read · by Aarushi

The after-hours enquiry problem (and what it's really costing you)

Most service-business enquiries arrive when you're closed. Here's the maths on what slow replies cost — and how to fix it.

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Opinion17 June 2026 · 3 min read · by Aarushi

Deflection is the wrong metric

Chatbots brag about 'tickets deflected'. For a service business, the only metric that matters is bookings.

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Build in public10 June 2026 · 5 min read · by Aarushi

Build log: our first pilot week

Shipping in public. What we learned putting Replyora in front of a real clinic for seven days.

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