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Playbook01 July 2026 · 4 min read

Design your feed before you post a thing

Aarushi, founder of Replyora

Aarushi

Founder, Replyora · @replyora

Most people post one image at a time and hope the grid looks good. It rarely does — colours clash, three selfies land in a row, the vibe wanders.

Flip it. Start with the grid: drop your planned posts into a nine-up view and rearrange until the whole thing looks intentional. Balance photos, carousels and reels.

Only then write the captions. When the feed is designed first, every new post has a place to slot into — and your profile reads like a brand, not a camera roll.

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