Opinion17 June 2026 · 3 min read
Deflection is the wrong metric
Aarushi
Founder, Replyora · @replyora
Enterprise chatbots optimise for deflection — resolving a query so a human doesn't have to. That makes sense when every ticket is a cost.
But for a physio or a salon, a query isn't a cost. It's a customer raising their hand. 'Deflecting' them is the last thing you want.
Replyora is built around the opposite goal: every conversation should move toward a booked appointment. Answer the question, yes — then qualify, capture, and book.