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Opinion17 June 2026 · 3 min read

Deflection is the wrong metric

Aarushi, founder of Replyora

Aarushi

Founder, Replyora · @replyora

Enterprise chatbots optimise for deflection — resolving a query so a human doesn't have to. That makes sense when every ticket is a cost.

But for a physio or a salon, a query isn't a cost. It's a customer raising their hand. 'Deflecting' them is the last thing you want.

Replyora is built around the opposite goal: every conversation should move toward a booked appointment. Answer the question, yes — then qualify, capture, and book.

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